Jennifer Sparks // Sparks-Stone Research & Consulting
WHY I GOT INTO THE BIZ / WHAT INSPIRES ME:
After getting my degree in Psychology, I knew clinical practice wasn't for me. I stumbled into the tech industry and then realized there was a whole world of UX research & Ethnography that allowed me to use my degree in a technical and pragmatic way! I spend a lot of time understanding why customers sign up for, purchase, and love or hate different products & services. Not only am I drawn to understanding how people act, think, and feel when they are a customer, but I'm fascinated by the way people do their jobs. I absolutely love learning about the way people coordinate to pull off amazing product launches and other big dreams - it can be pretty awe inspiring. It also may sound boring to you, but I'm super interested in the organizational structures and communication flows that happen around work.
YOU MUST READ:
“How to Be a Woman” by Caitlin Moran... hilarious & super relatable.
I CAN'T STOP EATING:
The kind of food prepared with love and thoughtfulness.
MY STYLE IS:
Goth, bohemian, chic.